Hi, I'm Brett

Marketing guru by day, FOSS dev by night.

CV

Brett Petch

Ontario, Canada | github.com/brettpetch | linkedin.com/in/brettpetch

Content marketer with hands-on infrastructure experience. I translate complex technical systems into content that earns trust with developers, operators, and security-minded buyers — and I’ve run the infrastructure those systems sit on.

Experience

HJV Equipment — AGCO, CLAAS & HORSCH Dealer

Content & Marketing Specialist | Ontario, Canada | Apr 2023 – Present

B2B marketing role serving farmers, contractors, and agribusiness operators across multiple Ontario locations. Own the full go-to-market loop: positioning, content production, channel distribution, and sales enablement.

Content & Messaging

  • Translate complex mechanical and agronomic systems into content that drives purchase decisions among technical buyers
  • Produced 120K+ views on top-performing technical content in a specialized niche — regularly pulled into sales conversations as deal support material
  • Generated 12 qualified demo bookings from a single 6-week campaign targeting high-intent operators
  • Built and maintained landing pages, equipment listings, sales flyers, event materials, video scripts, and ad copy — working across formats simultaneously with multiple stakeholders
  • Developed and enforced content standards across the organization; trained staff on social media procedures and brand voice

Cross-Functional & Sales Enablement

  • Partnered directly with manufacturer reps at AGCO, CLAAS, and HORSCH to align messaging with product positioning
  • Coordinated with sales teams on demo scheduling, CRM workflows, and content sequencing
  • Represented HJV at industry events including Canada’s Outdoor Farm Show and the #FUTUREGROUND Field Day
  • Managed ad campaigns, job postings, and e-commerce (AGCO Parts Launch); tracked KPIs and iterated on performance

Systems & Technical Ownership

  • Standardized equipment listing and content workflows across all branches; reduced friction between marketing output and sales usage
  • Project managed a ground-up redesign of HJV’s in-house CRM (originally a quoting tool built in 2008, last redesigned in 2016): owned budget, timeline, and feature scope for the 2023–2024 rebuild; the new platform added prospecting workflows, client quick actions, expanded quoting, data validation, and email notifications, replacing a non-mobile-friendly system used across all branches; built internal documentation and managed rollout
  • Took full ownership of DNS and email security following a cybersecurity incident; implemented SPF, DKIM, DMARC, and domain-level protections from scratch
  • Assisted with network design and hardware procurement for new locations; rolled out digital signage solution across all branches

Hive Media Group

Video Producer | London, Ontario | Sep 2021 – Apr 2023

  • Led content strategy and production for a Snapchat channel with 120K+ subscribers and 1M+ monthly viewers
  • Used data analytics to identify viewer drop-off points and improve retention — measurably improved average view duration
  • Trained team members on Adobe Creative Suite; managed tight deadlines across concurrent productions
  • Received specialist training under Facebook’s 3PP Program covering Meta Business Suite, Creator Studio, and Analytics

Open Source & Technical Writing

brettpetch.ca — Technical Blog

Published writing on distributed systems, Linux internals, and networking for a practitioner audience. Posts cover CDN architecture, TLS termination, NGINX routing, DNS, and kernel tuning.

  • Building a Better CDN — edge caching, NGINX proxy config, TLS termination
  • You, Me, & gRPC — gRPC proxying and HTTP/2 ingest for media infrastructure
  • Faster and Faster: Speeding up CDN Hosts — bottleneck analysis, kernel and network tuning
  • Some Linux Systems Administration Wisdom — practical Bash and sysadmin guidance

plex-cdn (125 stars)

Designed and operated two production CDNs serving paying users after Cloudflare failed to support required traffic patterns.

  • Video CDN: delivered ~92 PB in year one across a distributed edge environment
  • API CDN: sustains ~180 TB/month at 50–80 RPS on non-standard proxy workloads
  • Implemented TLS termination and dynamic certificate handling via Lua + Redis
  • Built SNI-based routing, shared request-level caching, and HTTP/2 + HTTP/3 optimization on constrained hardware
  • Tuned Linux kernel and networking parameters for throughput and latency under real production load

Swizzin — Contributor & Maintainer (2.4k stars) | Autobrr — Contributor (2.5k stars)

  • Built application installers for Swizzin; contributed to project roadmap and documentation site
  • Wrote public guides on Docker integration with Swizzin — covering systemd, NGINX reverse proxy, and compose workflows
  • Contributed bug fixes, documentation, and testing for Autobrr across high-load production environments
  • Supported hosted-scripts (129 stars): installers for applications not yet integrated into the Swizzin Hosted Platform

Technical Stack

Networking & Security: NGINX, TLS/SNI, SPF, DKIM, DMARC, DNS, VPN concepts, NAT traversal, distributed connectivity Infrastructure: OpenResty (Lua), Redis, Docker, Traefik, Caddy, Cloudflare (Zaraz, DNS, edge) Operating Systems: Debian, Ubuntu, Fedora, Arch Linux Languages: Bash, Lua, Python, JavaScript Content & Growth: SEO/AEO, Google Analytics, Meta Ads, landing page optimization, CRM, multi-channel distribution

Education

Bachelor of Arts — Media, Information, and Technoculture | Western University, 2022